Marketing your event

Thanks for choosing to host your event with us – we’re excited to have you on board!

This guide is here to help you plan your marketing and promotion. While we’re happy to support where we can, marketing your event and ensuring it reaches an audience is your responsibility as the event organiser. You’re in the best position to decide what works for your audience, and this guide highlights the kinds of materials and activity that can help.

We’re a small part-time team of two, and we’re not available every day of the week. We aim to list your event on our website within 7 working days of receiving your assets – but please be aware that delays can happen and promotions for our own programme will take priority during busy periods.

That said, we’re always keen to support the events that bring our spaces to life. The more you can share with us – high quality images, videos, artist bios and so on – the more we can amplify your event through our channels.

Download assets form, logos and guidance notes below

Our AI Position

As a creative organisation, WAC supports creativity, originality and human expression. It has a particular responsibility to ensure that human creativity is supported and enhanced by AI but never replaced by it.

Our employees and contractors cannot avoid the use of AI in their work but should always do so according to the following principles:

• Transparency – where public-facing work is prepared using AI it should be clearly marked as such.
• Honesty – AI should not be used to mislead or misrepresent.
• Accountability – our staff should actively authorise the use of AI and be prepared to account for their decisions.

This position applies equally to materials originated by WAC and to materials that WAC may re-use (for example in communications) that are provided to it by external parties.

If you feel that AI has been used in a different way, please contact us on office@wolverhamptonarts.co.uk.

Download assets form, logos and guidance notes below